A small, warm extension · built for

Turn your X outreach into customers.

Bagel is a tiny CRM that lives on every X profile. It remembers who you’ve engaged with, why they matter, and when to follow up — so founder-led sales feels natural and consistent.

See how it works ↓
Free to start · installs in 30 seconds
Keel“Bagel turned scrolling X into actual pipeline.”— @usekeelio
bagel
⌘K
×
AK
alex kerr
↗ X
@alexkerr
building dev tools for small teams. 2x founder.
8warm
12.4Kfollowers
Engaged12d
founderdev-tools
⚡
DM about v2 launch
Due Fri
DoneSnooze
Activity
Tasks
Notes
♡
Liked post+12d
"shipping weekly in public…"
↩
Replied+25d
"totally agree — been thinking…"
✉
DM sent+11w
no reply yet
▢
Bookmarked+12w
"go-to-market for small teams"
The gap

X gives founders reach. It doesn’t give them follow-through.

You like a post. Reply to a thread. Bookmark something they said. Send a DM. Then the context disappears into the feed. Founder-led sales isn’t one big campaign — it’s dozens of small, well-timed touches with people who are becoming familiar. Bagel turns that scattered work into a workflow.

What’s in it

Tiny product. Big opinions.

Small product. Each feature earns its place.
01
Sidebar on every profile
Your likes, replies, and bookmarks auto-logged as you work. Change stages, add notes, set next actions — without leaving X.
bagel
⌘K
×
AK
alex kerr
↗ X
@alexkerr
building dev tools for small teams. 2x founder.
8warm
12.4Kfollowers
Engaged12d
founderdev-tools
⚡
DM about v2 launch
Due Fri
DoneSnooze
Activity
Tasks
Notes
♡
Liked post+12d
"shipping weekly in public…"
↩
Replied+25d
"totally agree — been thinking…"
✉
DM sent+11w
no reply yet
▢
Bookmarked+12w
"go-to-market for small teams"
LIVES ON X.COM · ZERO TAB-SWITCHING
02
Custom pipelines
Build the stages that match your process — no enforced schema.
Discovered→Warming→Engaged→DM sent→Converted
drag-and-drop editor · trigger rules per stage
03
Warm scoring
Every action you take with someone adds context. See where the relationship is already warm enough for a thoughtful next step.
AK
alex kerr
@alexkerr
8
MC
maya chen
@mayachen_
5
JM
jake morrow
@jmorrow
2
04
Your pipeline becomes a daily ritual on X

Bagel mirrors your pipeline to a private X list. Follow through in the place the relationship started — only the people you’re warming, no main-feed pollution.

Per-stage lists turn each session into one job:

Warming→ scroll to like recent posts
Warmed→ scroll to find a hook to comment on
Ready→ scroll to DM based on what they posted
PRIVATE BY DEFAULT · SCROLL ONLY YOUR WARMING LIST · FEED STAYS CLEAN
x.com/i/lists
PRIVATE
📋 My pipeline
47
📋 Warming
12
📋 Warmed
8
📋 Ready
3
SYNCED FROM YOUR BAGEL PIPELINE
05
Auto-triggers
Your pipeline moves as you do the work — replies, bookmarks, DMs become stages and next actions automatically.
RULE
IF you replied twice
AND warm score ≥ 5
THEN move to Engaged
Auto-log. Auto-organize. Auto-remind. You write the message.
06
Today
Tue · Apr 28
A short list of relationships that need a thoughtful human follow-up — not a campaign queue, not a sequence.
Needs Attention2
AK
DM about v2 launch@alexkerr
2d overdue
JM
Reply to thread@jmorrow
1d overdue
Due Today3
MC
Intro to @sarahxlin@mayachen_
Due today
DS
Engage new post@devships
Due today
KP
Follow up DM@kaiparkhq
Due today
Who it’s for

Built for founder-led sales.

Useful for anyone who sells through relationships, not campaigns.
founderFounders →
You're using X to find first customers, design partners, and people who get the problem. Bagel remembers who matters and what to do next.
USE CASE
Tags people you've met IRL. The Today list reminds you to DM the 5 warmest every Friday.
creatorCreators →
You talk to hundreds across replies. You forget nine out of ten. You'd like to remember more of them.
USE CASE
Saved view “warm creators, bookmarked in 30d” — batch-reply to the ones who actually care.
recruiterRecruiters →
You source candidates on X. You want pipeline health without a 40-field CRM asking about "deal size."
USE CASE
Custom stages: Prospect → Screen → Offer. Warm score surfaces candidates actively engaging.
partnerSmall GTM teams →
Two or three of you. A shared list of humans, not an org chart. No seats-per-month, no role permissions theater.
USE CASE
Coming soon — shared pipeline and team activity log so nobody double-DMs the same person in the same week.
And when you want the whole picture

Your pipeline, the whole pipeline.

Your full dashboard — contacts, metrics, and tasks in one place. Drag contacts between stages, track warm scores, spot who’s stuck.

Discovered50
JM
@jmorrow
2

jake morrow

3d
TR
@treyes
1

tom reyes

7d
SL
@sarahxlin
3

sarah lin

1d
Warming18
DS
@devships
4

dev shah

5d
KP
@kaiparkhq
5

kai park

2d
Engaged7
AK
@alexkerr
8

alex kerr

12d
MC
@mayachen_
6

maya chen

4d
DM sent4
SB
@sambrooks
9

sam brooks

3d
MT
@mattcole
7

matt cole

8d
Converted2
BO
@benortiz
10

ben ortiz

1d
Why we built it

We built Bagel because
we kept forgetting people.

Founder-led sales on X is weirdly manual. You see someone in the feed. You like a few things. Reply once or twice. Share something useful. Maybe DM. Maybe see them sign up. Maybe forget the whole thing by Thursday.

Every tool we tried started from the inbox, or the pipeline dashboard, or the generic contact record. None of them started from the profile — which is where the relationship actually lives.

So Bagel is a CRM that lives on the profile. That’s the whole idea.

Pricing

Priced like a tool, not a platform.

Free to start
Free
Free

Get started with 25 contacts

  • ✓25 contacts
  • ✓1 custom pipeline
  • ✓Sidebar + action queue
  • ✓Warm scoring + metrics
  • ✓Auto X activity sync
  • ✓X List Sync — pipeline list
POPULAR
Core
$12/mo, billed annually

Save $36/yr

Everything you need to start

  • ✓1,000 contacts
  • ✓1 custom pipeline
  • ✓Sidebar + action queue
  • ✓Warm scoring + metrics
  • ✓Auto X activity sync
  • ✓X List Sync — list per stage
Pro
$24/mo, billed annually

Save $60/yr

When you outgrow Core

  • ✓Everything in Core
  • ✓10,000 contacts
  • ✓X List Sync — custom filter lists
  • ✓Multiple pipelinessoon
  • ✓Saved views + filterssoon
  • ✓Priority support
COMING SOON
Team
Custom

For GTM teams — contact us to get started

  • ✓Everything in Pro
  • ✓Shared pipelines
  • ✓Team activity log
  • ✓Role-based permissions
Contact Us
Honest answers

Things people actually ask.

What is Bagel?+
Bagel is a tiny CRM for founder-led sales on X. It lives on every X profile and remembers your relationship work — who you liked, replied to, bookmarked, DMed, and need to follow up with — so you can move people from interesting to customer with context, not campaigns.
Does Bagel track my followers’ likes, replies, or DMs?+
No. Bagel only logs your activity — what you liked, replied to, bookmarked, and so on. Nothing about your followers’ behavior is captured or analyzed. We’re not audience analytics or lead surveillance.
What is X List Sync?+
Bagel mirrors your pipeline to a private X list, kept in sync. Open it on X to scroll only the people you’re warming — without following anyone publicly. Per-stage lists (Core) turn each session into one job: scroll Warming to like, scroll Warmed to comment, scroll Ready to DM. Custom filter lists (Pro) let you build lists from any combination of tags, stages, and warm score.
Does this touch my DMs?+
Bagel auto-logs that a DM happened — who, when, and direction — so it counts toward your warm score. We never read or store message content. You approve all permissions via X’s OAuth flow and can revoke anytime. See our X permissions page for details.
Where does my data live?+
Stored securely in our database so it syncs across devices. Your data is yours — export is on the roadmap.
Is it a replacement for a full CRM?+
No — intentionally. If you need quotas, multi-channel sequences, or org-wide reporting, keep using what you have. Bagel is for the X part of your pipeline.
What browsers are supported?+
Chrome and any Chromium-based browser — Arc, Brave, Edge, and others. All install from the Chrome Web Store. Safari and Firefox are not supported yet.
What about a Team plan?+
Coming soon. Shared pipelines, team activity log, and role-based permissions. Contact hello@usebagel.com for early access.
usebagel.com · Free to start

Give your X
a memory.

Sign in with X. Your pipeline auto-syncs to a private X list. Start turning scattered likes, replies, and DMs into first customer conversations.