For founders

Founder-led sales on X — without forgetting people

Bagel is an X CRM for founders who build customer relationships through replies, likes, and DMs. Track pipeline stages, see warm scores, and set next actions on every profile — without a BDR or cold outreach tool.

Free to start · installs in 30 seconds
bagel
⌘K
×
AK
alex kerr
↗ X
@alexkerr
building dev tools for small teams. 2x founder.
8warm
12.4Kfollowers
Engaged12d
founderdev-tools
DM about v2 launch
Due Fri
DoneSnooze
Activity
Tasks
Notes
Liked post+12d
"shipping weekly in public…"
Replied+25d
"totally agree — been thinking…"
DM sent+11w
no reply yet
Bookmarked+12w
"go-to-market for small teams"
The problem

You build relationships on X.
Then you close the tab.

You warm leads publicly — reply, like, share. But by Thursday you’ve forgotten who’s who. You don’t have a BDR. You don’t want “campaigns.” You just need to remember who’s engaged and follow up at the right time.

Your pipeline

A founder outreach pipeline

Build the stages that match your process. Drag contacts between stages, set trigger rules, and watch your pipeline move on real X activity.

PIPELINE
DiscoveredWarmingEngagedDM SentConverted
drag-and-drop editor · trigger rules per stage
How it helps

Built for founders.

01
Warm scoring
See who’s engaging at a glance. Every like, reply, and DM adds to their score.
02
Auto-triggers
Pipeline moves automatically when contacts engage. No manual dragging.
03
Today view
Your daily list: who to DM, who to follow up with, who’s gone cold.
A day with Bagel

See it in action.

AK
@alexkerr

You noticed @alexkerr liked 3 of your posts this week. Bagel flagged warm score 8. You open their profile, see your last note (“interested in v2”), and send a DM. Without Bagel, you’d have scrolled past.

Honest answers

Things founders actually ask.

Is this a replacement for HubSpot?+
No — intentionally. Bagel is for the X part of your pipeline. If you need multi-channel sequences or org-wide reporting, keep HubSpot for that.
Do I need a sales team to use it?+
No. Bagel is built for solo founders and tiny teams doing their own outreach.
Can I track people I haven’t DM’d yet?+
Yes. Add anyone from their X profile. Most contacts start at “Discovered” and move through your pipeline as they engage.
usebagel.com · Free to start

Give your X
a little memory.

Sign in with X. Set up your pipeline. Start remembering — so the relationship keeps going, even when you close the tab.